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three agency newsletter titles are listed in the left column.
Each one targets a specific market niche. Each issue is professionally
edited with topical articles of interest to your clients.
(For more information on each newsletter please click on the
appropriate link to the left.)
IMPORTANT
PRODUCT INFORMATION
Please read all of the bullet points.
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FORMAT:
Each newsletter is available in PDF or
HTML format for you to email to your clients
and prospects. You maintain total control of your client
information because you send it to them via email. (You
can even print unlimited hard copies if you need them)
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PERSONALIZE:
A majority of our customers opt for the PDF format
to send via email attachment. They then use the text of
the email for their own personal message
to their clients. Sometimes that message is commentary
on one of the newsletter articles. Other times it is to
inform them of new product / service offerings or new
staff members.
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MARKETING:
Our client newsletters are intended to be part of a unique
marketing strategy that will help your
group benefits business grow. How?
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TEASER
ADVANTAGE: Each month with your newsletter
we will also send you the "Newsletter Teasers"
in plain text format . A Teaser is a one or two paragraph
introduction of each newsletter article that month. We
encourage all our newsletter customers to place the Teasers
on their web site, wherever they want to place them.
ACHIEVE
2 KEY GOALS
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WEB
CONTENT: The
Teasers provide fresh content to your
web site each month, which will help you in your search
rankings on Google and Yahoo and draw visitors to your
web site.
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NEW
PROSPECTS: At the end of each Teaser the
reader (prospect) is prompted to contact you to receive
the full newsletter via email. This is your opportunity
to ask them qualifying questions, such as how many employees
they have and what benefits they are currently providing.
Questions that will help you to establish a relationship
and convert that new prospect into a new paying
customer.
RESTRICTION:
We do not permit any of our newsletter customers to make the
newsletter available via any publicly accessible web page.
However, you can make it viewable via a password protected
area of your web site..
To view a newsletter customer who uses the Newsletter
Teasers
to identify & qualify new prospects, click
here.
The
Benefit Plan Watch Sample of
Please
read our full Terms and Conditions. Click
Here.
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